Two independent studios, one team. Antinomy is our main thread across strategy, design, and experience: creating identities, platforms, campaigns and products for ambitious brands across industries that feel culturally sharp and technically precise. 27b is our studio creating design solutions for brands shaping the new wave in entertainment, fashion, and culture. We work with brands in film & entertainment, fashion & luxury, culture & media, and commerce.

Antinomy Showcase: Across fintech, astronautics, AI & robotics

Adyen

Adyen is a global financial technology platform built for some of the world’s most ambitious businesses. We partnered with the team to extend their new brand guidelines into a more expressive and scalable digital language, building interactive components and a design system that could support both clarity and brand storytelling across the platform.

The challenge was to work within the rigor of a global payments brand without making the experience feel purely functional. We needed to translate a highly structured system into something that still carried personality, flexibility, and a stronger sense of motion, while keeping everything scalable across a wide range of use cases.

For us, Adyen is a strong example of what happens when systems thinking and brand expression are treated as part of the same conversation. The project let us work at a granular level, shaping components, motion, and behavior in a way that gave the platform more clarity without stripping away character.

Vast

Vast is building the next generation of space stations, with the ambition to make long-term life in space possible. We partnered with the team to help communicate both the technical rigor of the project and the larger vision behind it.

One of the main challenges was balancing engineering credibility with a sense of wonder. The work needed to feel precise and operational, while still capturing the scale of Vast’s ambition and the imagination tied to the future of space exploration. On the interface side, the motion language also had to support usability, reinforcing context and highlighting key information in a way that felt intuitive for astronaut-facing systems.

What made Vast especially compelling was the range it demanded. The work moved between interface logic, motion design, and brand storytelling, asking for something that could feel operational in one moment and expansive in the next.

Waabi

Waabi is rethinking the future of freight through advanced artificial intelligence and neural simulation technology. We partnered to launch their new brand identity through a complete website redesign, creating an immersive experience that could position the company more visibly while translating highly complex technology into a clearer and more compelling story.

More than a redesign, this was about helping shape how Waabi presents a complex technological shift to the world. It reflects the part of our practice that enjoys turning technical depth into something clearer, more confident, and more emotionally legible.

27b Showcase: across film, entertainment, culture & commerce.

i-D Magazine

In collaboration with Bedford Media, we brought i-D back to life through a redesigned platform that reintroduced the publication with a more contemporary editorial experience. The project combined strategy, design, and development to create a visually driven website that could better reflect i-D’s identity while supporting the pace, rhythm, and scale of a global cultural publication.

The challenge was as much structural as it was editorial. Alongside rethinking the experience itself, the project involved migrating a vast archive of content into a new WordPress instance, including 56,000 articles, 150,000 media assets, and 6 internationalized languages. The work needed to preserve the depth of i-D’s history while building a platform that felt current, flexible, and designed for daily editorial use.

Few projects ask for editorial sensitivity and platform-scale execution in equal measure. Reworking i-D meant preserving the weight of its archive while giving the publication a sharper and more contemporary frame.

i-D Articles Spotlights

Alongside the relaunch of i-D’s main platform, 27b extended the publication’s editorial world through a series of bespoke digital features built around selected stories from the print issue. Each experience was fully customized to its subject, transforming editorial content into more immersive and visually distinct digital formats for figures including Paris Hilton, Margaret Qualley, Telfar, Elle Fanning, and Adidas.

The challenge was to create a different visual and interactive language for each feature while keeping them connected to the wider identity of i-D. Rather than relying on a single repeated template, each story demanded its own tone, pacing, and structure. The work had to feel editorial, expressive, and specific to the guest, while still functioning as part of a broader cultural platform.

Where the main platform work was about rebuilding i-D at scale, these features moved in the opposite direction: more bespoke, more intimate, and more responsive to the personality of each story.

Warner Bros. Clockwork

For Clockwork, Warner Bros.’ independent label focused on filmmaker-driven releases and digitally native audiences, 27b developed a visual world that brought together brand identity, motion, and title design with a stronger sense of atmosphere and narrative tension. The work was shaped to feel cinematic, distinctive, and immediately legible across formats.

The challenge was to create a system that could acknowledge the weight of Warner Bros.’ legacy while giving Clockwork its own tone and point of view. It needed to feel authored rather than inherited, building a language that could carry recognizability, flexibility, and a sharper cultural edge at the same time.

The result sits somewhere between identity, motion, and world-building, where the work begins to function less like a collection of assets and more like a complete creative language.

NEON

Since the beginning of 2023, Antinomy and 27b have partnered closely with NEON across campaign worlds, key art, merchandise, motion, social assets, and digital platforms. Alongside the campaign work, the collaboration also extended to NEON’s main website, a technically demanding platform that brings together e-commerce and online film streaming within the same experience.

Across titles like Together, Sentimental Value, Nirvanna, the Band, the Show, the Movie, and Arco, as well as the ongoing evolution of NEON’s own platform, the work has created space for a broader approach to design, one where campaign thinking, merchandise, digital product, and cultural instinct all operate inside the same system rather than in separate lanes.

A24 Campaigns

Our work with A24 has often lived closer to internet culture, fan behavior, and experimental world-building than traditional campaign design. Across projects like Pearl’s Peep Show for Ti West’s Pearl and Black Angel Tapes for Bring Her Back, 27b helped shape digital experiences that extended the films beyond promotion and into something more participatory, unsettling, and culturally alive.

The challenge was not simply to market a release, but to build platforms that felt native to the worlds of the films themselves. That meant creating experiences with enough concept, texture, and narrative ambiguity to invite discovery, conversation, and obsession, while still functioning as campaign tools. The work needed to feel specific enough to spark fan behavior organically, without tipping into gimmick.

This collaboration stands out because it reflects a very particular kind of campaign thinking: using the internet not just as a channel, but as part of the storytelling itself. For Pearl’s Peep Show, audiences were invited into the projectionist’s private library of stag films, turning the site into a strange archival object tied directly to the film’s tone and mythology.

For Bring Her Back, Black Angel Tapes took the form of an unsettling black-market marketplace for cursed ritual objects and eerie VHS tapes, building a dark-web-inspired experience that fed directly into fan speculation, horror communities, and ARG-like discovery. That kind of response, where a campaign starts to generate its own subculture, is exactly what makes this work exciting to us.

Two Studios, One Culture

Our main two Amsterdam offices are located within minutes from each other, inside a cultural space on the harbor, surrounded by exhibitions, events, and a constant sense of creative movement. The studios themselves reflect that atmosphere.

It makes room for the kinds of spaces that shape how we work together: paintings across the walls, a large kitchen, a pool table at the center of the studio for breaks between projects, and a wide terrace where the team can close out the week around a barbecue when the Amsterdam weather allows it. It’s often packed with friends, too.

We care about focus and precision in the work, but also about building a place that feels lived in, social, and connected to the wider creative world around it.

27Ⓐ

27Ⓐ is our events initiative, created to bring people, ideas, and creative energy into the same room. It extends the spirit of the studios beyond client work, opening up space for conversation between designers, artists, technologists, and cultural voices shaping the industry today.

Through talks and gatherings featuring speakers from studios and teams such as Locomotive, Adoratorio Studio, OKOK Services, and Shopify Design, 27Ⓐ has become another way for us to stay close to the broader creative community we’re part of.

Give us a follow on Instagram: Antinomy + 27b and keep an eye out for the next event! We’d love to see you there for a talk, a drink, or a game of pool.